alishu & co is an independent design practise by Alina Shupikov focusing on visual identities. In collaboration with fellow creatives, I can help you create the best new looks for your brand - no matter how big or small.
With background from Moscow, Prague & Melbourne, I strongly believe in looking for inspiration worldwide - and then adjusting it to the context of the place or a project.

I have helped brand from Czechia, Germany, Spain, UK, Netherlands, USA, Canada & Australia come to life.


Visual Identity
Packaging Design
Publication Design
Art Direction
Creative Direction


How long will it take to have my visual identity done?
When sending a proposal to a client, I always let them know when the work can begin and sketch out a rough timeline for the project. From the moment the work begins, the time span for a smaller branding project is usually around 2-3 month, whereas major brand or rebrand projects can last for longer.
When can you start working on my project?
As soon as I actually can! I'm usually booked out for the upcoming month or two, so it's a good idea to plan your project sooner than later. However please do reach out in any case and let's what can be done.
I am worried about distance-working.
I have worked with clients worldwide for several years now, in fact over 80% of my projects are long-distance and it has never been an issue. From polishing the art of video calling, to setting clear communication channels and establishing a timeline we can always check back to.
Do you do only logos?
Let's face it - our world is very visually saturated and with so many products & services out there creating just one image won't make much difference. Visual identity is about creating an overall image for your brand, creating the visual for the world it inhabits. If your brand were a living person, it would not be enough to just wear a nice hat - you would have to put an outfit together, take make up and hair into consideration, along with with a personality or the stories the person should tell. And that is why creating just a logo is not enough.
Where is the price list?
Every identity I work on is custom crafted to fit the needs of the project. As every solution is custom made, the one-size-does-not-fit-all approach is applied to branding as well. Please do reach out with project details and I will send you a proposal.
How do I know if you are a good designer for me?
If you have not already, have a look at the projects section. If you like what you see, chances are we will be a good match. My personal passions revolve around lifestyle, fashion, cosmetics, interior design and art. Not to mention eating of course. So projects in any of those spheres will be especially well matched - but I am happy to learn about new areas as well.
But I thought you were a painter.
Well, you are not utterly mistaken. Abstract painting is indeed my passion, I do exhibit from time to time and even create commissioned work. You can check out my latest body of work here (currently on display in Melbourne). If you are a gallerist and want to suggest I had a residency / exhibition at your gallery, I love you, the answer is yes and please let me know when and where. But I am generally happy to hear from anyone - be it fellow artists, customers or Santa Klaus.
Do you speak only English?
Not at all! While it is my preferred business language, Russian and Czech are also on the menu.


Interested in working together? Please fill in this quick form and I will get back to you. Or just get in touch at to schedule the initial call and proposal.